The excellence of Made in Italy and the Italian way of life exposed at Chefs World Summit thanks to an event that brings to the luxury capital of Monte Carlo, craftsmanship, gastronomy and wine, the culture of hospitality, the territory to its history and its beauties.
All the elements that combine to give life to this unicum, composed of refined elegance and a tradition capable of renewal, which is the most admired Made in Italy in the world.
This prestigious event at the Grimaldi Forum, which this year celebrates its fourth edition from November 24th to 26th, is the occasion for this glimpse of Italian excellence.
The leader of the poject, Tommaso Chiarella, for the pavilion Italy, wishes to achieve a double result: first of all, to give buyers, major tour operators, investors and the international media present in Monte Carlo, on the occasion of the CWS, a panoramic view of the Italian system, understood as a collection of culture, landscapes, history, artisan traditions, excellent production capacities, high quality gastronomy and wines ; secondly, to offer the companies participating in the show the possibility to organize B2B and B2C meetings, to create new business partnerships, to intercept high-end tourist flows - the “big spenders"; - to develop their market.
In addition to the possibility of achieving good results in terms of Brand Position, the companies present at the fair will be able to directly test the market's response to their proposals, thanks to the presence of a highly qualified audience, as well as a showcase that also brings together the best representatives of the wedding world, such as LO SMERALDO from Canosa di Puglia, and presents excellence for brides and grooms with insights, the latest ideas and market trends. In this sense, Made in Italy is exerting an increasingly intense fascination on the world of luxury weddings. Italian excellence is increasingly appreciated for international ceremonies, not only for the spectacular venues, renowned cuisine and famous bridal couture brands, but also for the local wedding and event planning talents that are gaining in value in the foreign landscape. Italian cuisine is undoubtedly one of the aspects of Italianness to be preserved and enhanced, with all its secular heritage. A part of Italy, from north to south, will be faithfully represented. Visitors will be able to admire the craftsmen's know-how in live performances, tastings of pasta and excellent organic products such as Evo oil, flours, cheeses, taralli and wines and watch shows with traditional Salento dances and music. A pleasant moment to share with all visitors.